Founder of The Chic Initiative
Hui Ling is the Founder of The Chic Initiative, a brand offering stunning evening bags, clutches & minaudières. Despite having started her career in banking, but is now pursuing her other passion as a fashionpreneur. She loves how fashion is such a wonderful and creative means of self-expression; what we wear and carry project our innate style and unique personalities. Having seen gorgeous clutches on runways and celebrities, and somehow struggled to find similar pieces locally, this found its way into inspiration for The Chic Initiative. Hui Ling enjoys the challenge of creating brand value and coming up with statement pieces in each collection to stay ahead of the curve.
In EEC 2017, she will be sharing her ways to create value and how she brings her creativity to her eCommerce and grow even bigger.