Co-Founder of BabyDash
Shan Li is a Psychology graduate (Sheffield University), a qualified Chartered Accountant (ICAEW) and an ex-investment banker. She started her career in PwC, London where she spent a good 5 years as an auditor. She then joined CIMB Group and spent over 12 years there –working within Corporate Finance and Investment Banking before moving on to Marketing and Communications.
In 2011, Shan Li founded Babydash together with her school friend, Lavinie Thiruchelvam. Babydash is an e-commerce platform committed to making parents’ lives better by providing them the convenience of getting everything their baby needs online and delivered straight to their doors. The Babydash team prides themselves on providing great customer service and a personal touch. Shan Li looks after all finance and marketing related matters of Babydash.